Here are 5 selling tips to help you increase
your sales. All 5 work for any business. They're effective for
both online and traditional offline marketing. And they won't
cost you anything to implement.
1. Promote One Thing At A Time
Promote only 1 product or service at a time. It limits your
prospect's buying decision to either "yes" or "no". Every "yes"
answer produces an immediate sale.
Avoid
promotions requiring prospects to make more choices after making
the decision to buy. Some won't be able to make a clear choice.
They'll avoid the risk of making a wrong choice by making NO
choice -- and you lose the sale you already had.
You can develop separate promotions for each product or service
you sell. Or you can combine several products and services
into one package for one price. But always make your prospective
customer's buying decision a simple "yes" or "no". It produces
the maximum number of sales.
2. Lead With Your Biggest Benefit
What's the biggest benefit you offer to customers? That benefit
is your strongest selling appeal. Use it to attract prospects to
your promotional message.
State your biggest benefit in the headline of your ads. Put it
in the first sentence of your sales letters. Include it in a
title at the top of your webpage. Use it as the opening of your
audio or audio-video promotions. Leading immediately with your
biggest benefit captures your prospect's attention and provides
a compelling reason to continue reading or listening to your
message.
3. Personalize Your Approach
More people will buy from you when they feel you are talking
directly to them about their individual needs. Develop
customized versions of your sales message to cater to the
specific interests of prospects in each market you target. Use
the language and style of prospects in each market to
communicate your message to them.
It's easy to use different versions of your sales message when
you control who gets it. But how can you personalize your web
site to appeal to prospects in one market without losing your
appeal to other prospects visiting your site?
One way is to create special web pages for prospects in each
market you target. Customize the content of each to appeal to
prospects in that group. Then add a link to each of these
special pages on your home page.
4. Provide Specifics
Marketers often describe their product or service with words
like, "It's fast, easy and inexpensive". But a specific
description of how fast, how easy and how inexpensive will
generate more sales.
For example, a general statement like, "Our clients get more
sales", is dull. It won't produce sales. Replace it with a
specific statement like, "Most of our new clients enjoy at least
a 17 percent sales increase in the first month". This statement
creates excitement. It motivates prospects to sign up now so
they can start enjoying that 17 percent increase in "their"
sales.
5. Dramatize Feelings
Customers usually buy on impulse, not logic. They base their
buying decision on how they feel about your product or service.
Get them excited about using your product or service and you'll
increase your sales.
Revise your ads, sales letters and web pages to dramatize the
emotional rewards your customer will experience when using your
product or service. Use vivid word pictures to help them imagine
themselves already enjoying those benefits. For example, a
financial planner could describe what it feels like to enjoy an
affluent lifestyle without debt.
Each of these 5 selling tips will help you increase your sales.
They produce immediate results. And they won't cost you anything
to implement.
Copyright 2003 Bob Leduc
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Bob Leduc spent 20 years helping businesses
just like yours find new customers and increase sales. This
article is an excerpt from his new manual, "Low-Cost Marketing
Secrets". It reveals over one hundred little-known marketing
secrets you can use to build business fast. For information go
to:
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